SMELL

Sender
Message
Ethos
Lang
Logos

In this vintage ad, the sender, Winston cigarettes, utilizes a great American cartoon and a catchy jingle to lure in viewers. Winston Cigarettes sponsored the first season of the show when it first began on ABC. Winston uses the characters of The Flinstones to relay the message that Winston cigarettes are the best tasting available and also very attractive to smoke. By using this type of ethical family the sender attempts to appeal to the masses. It is also ironic that a cartoon, which is created for a young audience would advertise smoking, which is illegal for the very youth that watches the Flinstones. However, this method has the affect of making smoking seem more child-like, innocent, and harmless. "Winston tastes good, like a cigarette should". This simple rhyme is easy to remember and likely to get stuck in your head. The language used in the ad contributes to its influence on the viewer by using only positive yet informative diction to describe the cigarettes physical characteristics and benefits. What the ad fails to relate is the negative side of smoking, regardless of the brand of cigarette. This neglect of logic harms the viewer who falls susceptible to the sender's urging, while simultaneously benefiting the sender by making the company a profit. Which is, in the end, all that really matters.